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ABOUT
H.Lab is a boutique importer and brand partner helping premium international brands successfully enter and scale in the U.S. market.
We work directly with manufacturers and founders to shorten the supply chain, protect brand equity, and deliver a thoughtful U.S. rollout — from shipping to shelf placement.Headquartered in Bryant Park, NYC, we combine sourcing, wholesale distribution, logistics, and market strategy under one roof.
WHAT WE DO
1. Brand Sourcing & Selection
We identify premium overseas brands with strong product fundamentals and long-term US market potential.2. Direct Import & Wholesale
We work directly with manufacturers to remove excess intermediaries and preserve margin for growth.3. U.S. Localization
Naming, compliance, packaging expectations, pricing strategy, retail positioning — customized for U.S. consumers.4. Retail & Channel Development
Curated placements with retailers aligned to the brand’s identity and growth stage.5. Logistics & Warehousing
International freight, customs, U.S. warehousing, and fulfillment — all coordinated in-house for speed and transparency.OUR MODEL & Why it Works
Most importers focus on volume. We focus on brand longevity.
Traditional Distributors H.Lab Broad product catalog Curated selection Transactional Partner-based Margin-first Brand value-first Little localization Strategic market entry Many middle layers Direct-to-market INFRASTRUCTURE
- In-house logistics (international + domestic)
- U.S. warehousing and fulfillment
- Compliance + documentation support
- Strategic retail network access
- On-the-ground NYC market pulse
WHO WE WORK WITH
We partner with overseas brands that are:
- Design-forward or craft-led
- Premium and niche, not mass-market
- Ready to expand internationally
- Long-term minded — not short-cycle
- Seeking presence, not just placement
WHY BRANDS CHOOSE H.Lab
✔️ Reduced supply chain layers
✔️ Protect pricing + brand equity
✔️ Premium positioning, not commodity import
✔️ Local market translation done right
✔️ End-to-end visibility & trustLooking to enter the U.S. market?
Let’s build a launch path tailored to your brand.